What have you learnt from your audience feedback?

The feedback from our audience played a vital part in the creation, and the change of our music video. In order of gaining such important feeback from our peer audience, Nikil and I used the following methods:

Class Criticism
Our music video was played a few times to the rest of our class so we could gain effective feedback and contructive critisism from colleagues and teachers. We also played the movie to an AS media class of year 12s to see their thoughts and impressions of our music video.

Youtube
After uploading our video on to Youtube, we recieved some responses from other internet users who viewed our music video and commented thier thoughts and opinions on it. This allowed to reflect upon the strengths and weaknesses of our video

General Public Reviews
Nikil and I invited 100 members of the general (at random) to watch and review our music video. This gave us the advantage of using a wider range of feedback.

Once we had completed our first draft of the video, Nikil and I decided to work out which video clips needed to removing or editing in order to create the new footage for the film.

Originally, we had a shot of Matt falling over and clenching his leg in pain. We both agreed to the removal of this footage as the feedback and comments which reffered to the shot being too diverse to the rest of the footage. Although it added that extra comical hint to our music video, we removed it and replaced it with the shot of Courtney, gazing out of the window.

Near the beginning of our drafted music video, there was a small clip of me, walking around in my front garden. Many of the reviews stated that it did not fit into the music video smoothly, even though it had relation to the first line of the lyrics.

"You say that you wonder your own land."

we replaced this with more footage of close ups and angles to focus more on the musicains.As there were hardly any special effects in our video we decided to add the photo tearing transition effect, this took a long time but was worth it as it gained more positive comments.

When we finished editing the footage, we again placed the new version on you tube, and showed our classmates and teachers, this time round we gained many more postitive comments. Below are some examples:

"I like the way you made this average Lily Allen song look great with the video "

"The footage fits well with the lyrics "

"The lip synching is amazing, it goes precicely in time, so does the guitar"


Contacting Lily Allen
In order to receive permission to create this music video, I had to contact Lily Allen to let her know that I was going to create a music video for her song. below is the message UI sent her on Facebook:

Hi Liz,
Me and my media group decided to make a music video using your song "Everbodys Changing" and we were wondering if this was ok with you.

Thanks, Peter.

....Unfortunately, we never received a response. At least we let her know what we were doing.