Peter Berrisford's Year 13 Media Blog

Peter Berrisford's Year 13 Media Blog
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Monday, October 5, 2009

Outline on Music Videos

A music video is a short piece of video or film which includes a full song. Music artists use music videos mainly for promoting their albums. Around the 1980’s, music videos were first coming into production and being played on the first music channels – MTV and VH1.

Pop-Up Video
Pop-Up Video is a VH1 television show that "popped up" Bubble — officially called "information nuggets" — containing wry witticisms and trivia throughout music videos. The show was created by Woody Thompson and Tad Low and premiered October 27, 1996. For a time, it was the highest-Nielsen Ratings program on VH1, until "Behind the Music" had overtaken it by 1998. Although VH1.com still listed Pop-Up Video in its programming roster, it has not been aired regularly on the network since it was ended on August 8, 2002, and the show's page is now an error page, meaning that it cannot be displayed any more.

It used to run on Canada's MuchMusic and MuchMoreMusic. The show, until recently, aired nightly on VH1 Europe, but is currently run only on special occasions, such as Pop-Up Video weekends. As of December 2006, Pop-Up Video airs on VH1 Classic.

Dancing in the Distraction Factory
This is a book of which I was recommended to read by my media teacher. He said that it is a comprehensive, integrated analysis of MTV which provides new ways to understand television and popular music narratives. Reading it would help boost my knowledge of music videos in order to assist me make the guideline to creating my own.

The author of the book, Andrew Goodwin, has an approach that is multidisciplinary, highly detailed, very perceptive-and it works in relation to his ideology about music videos. The industrial approach to music television covers a lot of ground and provides the kind of clear, focused thinking so often lacking in other accounts of MTV. It is a thoroughly researched and annotated book that is accomplished in focusing upon the heart of music television and its relationship with popular culture of today's society.

This book firmly takes on the postmodern analysis of MTV as it deliberately portrays the unmeaningful images which are called in the trade 'blank parodies' of other texts. Goodwin, the author, achieves his ambition to 'advance and reframe' the debates around music video and music television. It's smart context has an impact on the debates surrounding popular culture. Andrew Goodwin’s co-editor, Garry Whannel, is a corresponding editor of the international communications journal Media, Culture, and Society. This has helped Goodwin out as he can prove that he also has an expert's opinion upon his shared ideas.

Mirror Ball
Mirrorball was originally created at the Edinburgh International Film Festival in 1996. Its aim was to prove to the world that the best music videos were worth more than a passing critical
glance and that their directors were talents worth watching. It proclaimed that pop promos, rather than short films, were where the next generation of Hollywood stars would learn and advance their film-making skills.

Mirrorball was a seven part series on shown on Channel 4 in 1999/2000. The program looked at the work of pop promo directors; Spike Jonze, Michel Gondry, Jonathan Glazer, Chris Cunningham and Dawn Shadforth, Jonas Auckland & Roman Coppola With the exception of Dawn Shadforth, Jonas Akerlund & Roman Coppola- all the featured material featured in the Mirrorball programs can be found on the Palm DVD releases "The work of director..."

In the years since it was launched, Mirrorball has co-produced two television series (in conjunction with Blackwatch Productions) for Channel 4. Mirrorball has toured the UK extensively presenting film events at the National Film Theatre, Curzon and at regional film theatres across the country. Mirrorball has also participated in international festivals in Australia, Japan and throughout Europe presenting curated programmes of work by promo directors from all corners of the globe including Sonar Festival, Barcelona and SxSW, Austin.

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