conventions of music video : Research No. 3

In order to use, develop or even challenge the forms and conventions of music videos, we must first be able to understand them.This will require me to investigate each individual different area within music video. Upon doing this, Nikil and I can conduct our own investigations which will show us first hand experience of what the general public want to see within the music video we will create.

To aid us in our research regarding Music Videos, we have decided to create a questionnaire and our sample group is 100 people of both genders and their ages range from between 13 - 60 years. The purpose is to try and define what type of music is most popular for creating music videos, how long is the preferred average music video and what sort of content is most ideal for the public. Below is the questionnaire which I will hand out to 100 participants:

1.) What genre of music videos do you like to watch?
a.) County & Western b.) Drum & Bass c.) Pop d.) R & B e.) Rock

2.) What do you like to see portrayed in a music video?
a.) Love relationship b.) Band orientated story c.) News + Politics d.) Imagery of the Future

3.) Which of the following would you want see more?
a.) Cartoon Animations b.) The Band playing c.) Computer Generated Graphics


The results of my questionnaire shows a number of different results. You can see that there is a trend where the majority of people who took the questionnaire prefer to watch music videos based on Pop music (52% of the results) that has a love relationship involved in the footage (66% of the results) as well as the additional of some footage of the band actually playing (87% of the results). These results will help me narrow down what type of song I should create for a music video and what to include within it. Doing this would allow my music video to attract the vaster majority of the general public as I have found out what is preferred amongst the public.