Three ways in which music videos work to support the song are, Illustration, amplification and disjuncture, they are highly useful in generalising the effects of different music videos.
Disjuncture
Disjuncture is a term used to describe music videos which mean very little and have hardly any form of relation to the song. They work by ignoring the original song by creating a brand new group of meanings and conventions. This is a redical tecnique used by arty bands to show their difference and originality. Normally disjuncture videos do not make much sense and may be based on artistic, random and abstract imagery. For example "Da Punk" by Dark Funk, directed by Spike Jonze.
Illustration
A Music Video can paint a general picture of what the lyrics mean and the genre of the song, and can even provide an actual group of relevantly selected images. Illustration is one the most renowned and most classic sample of visualisation, everything in the music video is based on the source of the pop song.
Amplification
The most persistant type of video increases value to the song. Amplification is seen as the mark of the true music video Auter - the director as the artist. This type is different to Disjuncture as it is related to the song and still has links to the meanings of the lyrics in the song with the video still enhancing and developing the ideas.
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